VARTA? batteries for Start-Stop technology flourishing: company expands production capacity in Europe

?275 million for enlarged manufacturing capacity to make replacement batteries in original equipment quality ? because not all AGM batteries are the same
VARTA batteries set new standards when it comes to applications involving eco-friendly Start-Stop technology and the brand is already the market leader in supplying Start-Stop batteries as original equipment. These high-tech products, which are sold as VARTA Start-Stop and VARTA Start-Stop Plus on the replacement parts market, have managed to secure a large market share thanks to their exceptional quality. And the market will grow further ? which is why the company is now investing around ?275 million in additional capacity in Germany, the lion?s share of which has been set aside for boosting the production of Start-Stop batteries.
?The battery is gaining a far more significant role in terms of the new Start-Stop technology as it constitutes the heart of the entire system,? says Jean-François Bouveyron, Vice President of Independent Aftermarket Sales at Johnson Controls Power Solutions EMEA. ?Which is all the more reason to take a close look at the batteries, because, despite similar-sounding descriptions, there are vast differences in the performance of the AGM models on the market. Customers who put their trust in the VARTA brand can be sure of receiving a battery that fully corresponds with original equipment specifications and that benefits from continuous development.?
The company?s range boasts five specially developed models for each of the two types of Start-Stop technology, as conventional starter batteries would not be able to withstand the high demands for very long. The basic model is the VARTA Start-Stop which is based on EFB (Enhanced Flooded Battery) technology and has been developed for vehicles with simple Start-Stop technology.
For more demanding requirements there?s the VARTA Start-Stop Plus with AGM (Absorbent Glass Mat) technology. This boasts even higher cyclic stability and charge acceptance ? a key factor for an advanced Start-Stop system.
The leading quality of VARTA batteries has also been confirmed by independent sources: the VARTA Start-Stop was honoured with a bronze Edison Award by the jury of this American technology competition, and the VARTA Start-Stop Plus received the Volkswagen Group Award for both exceptional performance and outstanding heat resistance ? the first time a battery has received an award from a vehicle manufacturer.
The rapidly increasing acceptance of Start-Stop technology on the part of consumers is resulting in rapid market growth: according to Johnson Controls forecasts, 35 million Start-Stop batteries a year could be produced in Europe by the end of 2015. By 2015, around 70% of cars produced across Europe could feature Start-Stop technology.
With its leading Start-Stop batteries, Johnson Controls is well placed to meet demands in the replacement parts market.

Johnson Controls Power Solutions, the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. In fact, our 50 manufacturing, recycling and distribution centers supply more than one third of the world?s lead-acid batteries to major automakers and aftermarket retailers. And through our innovations, we are building the advanced battery industry for hybrid and electric vehicles too: we were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is also evidenced by our world-class technology, manufacturing and recycling capabilities.
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